Meta ads that you can actually trace to revenue.
I build, run, and optimise Meta ad campaigns for B2C brands, with attribution set up properly, creative tested rigorously, and reporting you can read in plain English. Built and managed by one person. Not handed off to a junior. Not buried under agency overhead.
You're probably here because…
You're running Meta ads and something's off
Spend is going out the door but you can't say which campaigns made you money. The numbers in Meta don't match Shopify. Your CAC is creeping up and you don't know why.
You're paying an agency and not getting answers
They send a deck once a month, talk about brand awareness when you ask about revenue, and never let you in the actual account. You just know money is leaving.
You've never run Meta ads and want to start properly
Organic isn't enough anymore. You know you need paid social but the platform is opaque. You want it set up right the first time, not rebuilt in six months.
Why your Meta ads aren't profitable.
Read through this. If you recognise your account in two or more of these, we should talk.
Pixel and Conversions API aren't set up properly (or at all)
Since iOS 14, browser-based Pixel data alone is unreliable. Without server-side tracking via Conversions API, you're losing 30–50% of attribution signal. Most accounts I audit don't have CAPI installed, or have it installed wrong with duplicated events.
Campaign structure was built for a platform that no longer exists
Most accounts still have over-segmented campaigns with too many ad sets, audiences competing for the same impressions, and the algorithm starved of data. Modern structure means fewer, broader, better-funded campaigns.
Creative testing is anecdotal, not systematic
Without a documented testing framework, you can't tell whether it's the hook, the offer, the angle, or the format. Every decision is a guess. Real creative testing isolates one variable at a time.
Audiences are stale or stacked wrongly
Custom audiences haven't been refreshed in months. Lookalikes are built on tiny seed audiences. Exclusions are missing, so you're paying to re-acquire people who bought yesterday.
Three ways we can work together.
1. Meta Ads Audit
One-time, fixed feeA complete diagnostic of your existing Meta ad account. 5–7 working days. You get a written report (typically 15–25 pages), a prioritised fix list, and a 60-minute walkthrough call. No obligation to continue.
What's audited
- Pixel and Conversions API (events, deduplication, data quality)
- Account structure and campaign architecture
- Audience strategy (custom audiences, lookalikes, retargeting, exclusions)
- Creative performance and testing history
- Attribution settings and reporting accuracy
Best for
Brands currently spending AED 15,000+/month on Meta who suspect their account isn't working as hard as it should.
2. Account Setup or Rebuild
ProjectA brand-new Meta ads account built from scratch, or a structural rebuild of an existing account. Timeline: 2–3 weeks from kickoff to live campaigns.
What's included
- Meta Business Manager and Pixel implementation
- Conversions API (server-side, deduplicated against Pixel)
- Conversion event hierarchy and aggregated event measurement
- Custom and lookalike audience structure
- Initial campaign builds (prospecting, retargeting, creative testing)
- 30-day post-launch optimisation
Best for
Brands ready to commit AED 10,000+/month in ongoing ad spend who want the foundation built properly the first time.
3. Ongoing Management
Monthly retainerI run your Meta ads day-to-day: monitoring, optimisation, creative testing, weekly reporting. Minimum 3 months (the algorithm needs 2–3 weeks of stable spend before meaningful optimisation can begin).
What's included monthly
- Daily monitoring and bid/budget adjustments
- Weekly campaign optimisation (pausing underperformers, scaling winners)
- 4–8 new creative tests per month
- Weekly performance reports in plain English
- Monthly strategy call (60 min) and direct WhatsApp access
Best for
Brands spending AED 10,000+/month on Meta who want a single accountable operator running the account end-to-end.
I focus on Meta only. Not Google, not TikTok, not influencers, not creative production. If you need broader paid acquisition, I'll refer you to someone who does.
Is this a fit for your business?
You're probably a fit if
- You're a B2C brand spending or planning to spend AED 10,000+/month on paid acquisition
- You have a real product or offer with established conversion data, not a brand-new untested launch
- You're comfortable with month-to-month engagements and don't need a 12-month contract
- You want to work directly with the operator, not an account manager
- You can give me clear access to the platforms I need (Meta Business Manager, Shopify, Klaviyo, GA4)
You're probably not a fit if
- You're spending below AED 5,000/month on ads. The management overhead doesn't make sense at that scale
- You're pre-product or pre-traction. Paid ads won't fix a product or offer problem
- You're looking for someone to run TikTok, Google, LinkedIn, and influencer simultaneously. I focus on Meta
- You want a guaranteed ROAS number on a sales call. I won't promise that
Not sure where you sit? Book the discovery call. I'll tell you honestly if it's the right time and the right fit.
Note on pricing: Discussed on the discovery call, once I understand your scope, your current setup, and what you actually need. I quote specifically, never generically.
Recent work.
I'm not going to invent a case study here. The first client who lets me publish their Meta ads results will get this section. Until then, I'd rather you see this honest placeholder than a fabricated win story.
If you want to be that first published case study and you're willing to be transparent about results in exchange for a meaningfully reduced setup fee, let's talk on the discovery call.
Common questions.
Pricing is discussed on the discovery call. I quote specifically once I understand your scope, your current setup, and what you actually need, never generically. To filter early: I work with B2C brands typically spending AED 10,000+/month on paid acquisition or with comparable revenue from other channels.
The minimum I recommend is AED 5,000–10,000/month in ad spend. Below that, Meta's algorithm doesn't get enough data to optimise properly. Most of my clients spend between AED 15,000 and 80,000/month. The right number depends on your AOV, margin, and growth goals.
The first 14 days are the algorithm learning. By day 14–21, you should see initial signal. By month 2, you should see consistent performance you can scale from. Anyone promising results in week 1 is either lying or about to burn your budget chasing it.
Yes. The account is yours. You'll be the admin. I work as an assigned partner in your Meta Business Manager. If we part ways, the account, the data, the audiences, and the historical learning all stay with you. I never run client accounts under my own Business Manager. That's an old agency trick and it traps clients.
An agency has overhead: account managers, junior buyers, sales people, all of which is built into your monthly fee. You're paying for the layers, not just the work. With me, the person who sells you the engagement is the person who builds the campaigns and reads your numbers on Monday morning. Fewer handoffs, less politics, faster decisions.
Want a Meta ads audit, fresh setup, or full management?
Start with a free 30-minute call. I'll ask about your business, tell you honestly what I think you need, and quote specifically. No pitch, no generic deck.
Message me on WhatsApp →Or email shad@wetract.co. I reply within 24 hours.