Your ads work. Your funnel doesn't.
Performance funnels for B2C brands. Built and run by one operator, end-to-end.
Working with B2C brands in health, wellness, and e-commerce. Based in Dubai.
Email programme built, paid acquisition funnel reset.
£0.50 cost per email lead.
179 verified leads. 6.86% ad CTR.
Sound familiar?
You're spending on Meta ads but can't tell which campaigns are profitable.
Reporting feels like a guess. The numbers in Meta don't match the numbers in Shopify. You don't know what's actually working.
Your email list is growing but every send is a generic broadcast.
Nothing's triggered by what your customers actually do. Email revenue sits at 5 percent of total when it should be 25 to 30 percent.
Your landing pages get traffic but conversion stays in the low single digits.
You don't know if it's the page, the offer, or the audience. Every fix you've tried has been a guess.
These aren't three separate problems. They're one broken funnel.
Three services. One connected funnel.
Meta Ads Management
Campaigns built and run by the same person who reads the numbers. Lower CAC, traceable ROAS.
Learn more →Klaviyo Email Automation
Behavioural flows that activate, convert, and retain. Email becomes 20 to 30 percent of revenue.
Learn more →Landing Pages That Convert
Built for conversion, not for design awards. Higher conversion rates from cold traffic.
Learn more →Recent work.
Luminous Face Yoga
Email programme had no behavioural automation. Every send was a manual broadcast. Paid acquisition was running but unmeasured. No attribution between channels.
What Wetract built
- Behaviour-triggered Klaviyo flows (welcome, abandoned cart, post-purchase, segmentation)
- Meta pixel with full attribution and Conversions API setup
- Paid acquisition campaigns tied directly to the email funnel
- Landing pages as part of the funnel rebuild
- Full-funnel reporting tying email and paid into one revenue view
Praav
A live, deployed consumer dating app with behaviour-triggered email notifications for likes and messages. Full database and infrastructure, built end-to-end using modern AI tooling. Built and shipped by Wetract.
Proof of end-to-end execution capability beyond marketing. Wetract ships working products, not slide decks.
View the project →Photo coming
How Wetract started.
I learned marketing the slow way. From the bottom of an internship, doing the work nobody else wanted to do: setting up tracking pixels, cleaning email lists, writing subject lines for weekly broadcasts that nobody opened. I didn't know what most of the platforms did. I figured them out by being the person who had to make them work.
That boring early work taught me the thing that ended up mattering most. Most marketing teams don't have a strategy problem. They have an execution problem. There were always too many people in the room thinking, and never enough people building, shipping, fixing, and watching the numbers move.
So I started building. Funnels. Email flows. Landing pages. Web apps from scratch. Each one was an idea that had been sitting in a doc for months, and I was the one who actually deployed it.
That's the principle Wetract is built on. Ideas are not owned by the people who think them. They're owned by the people who execute them.
Wetract is a performance funnel studio for B2C brands, based in Dubai, founded by Mohammed Shad. The work is end-to-end. Strategy is part of the job, not the deliverable. The deliverable is a running system, measured, and earning its keep.
If you've been collecting decks and waiting for someone to make something happen, you'll know why that matters.
Mohammed holds an MSc in Digital Marketing from Northumbria University, with certifications from the McKinsey Forward Programme and HubSpot Email Marketing.
Before you reach out.
Yes. I'm based in Dubai but my work is digital. Most of my clients can be anywhere. The funnel doesn't care where you're sitting.
I quote specifically after the discovery call, once I understand your scope. To filter early: I work with B2C brands typically spending AED 10,000 or more per month on paid acquisition, or with comparable revenue from other channels.
Right now, yes. B2C funnels are what I'm sharpest at. I take on B2B selectively, but ask on the call.
Ads can show signal in 7 to 14 days. Email automation usually shows revenue lift within the first month. Landing page improvements show up the moment the new page is live.
It's free. The catch is that I'm using the call to decide whether I want to work with you, as much as you're deciding about me. If I'm not the right person for your problem, I'll tell you on the call. Not three meetings in.
Want to know what's leaking in your funnel?
30-minute call. Free. No pitch. I'll tell you honestly if I can help, and I'll tell you honestly if I can't.
Message me on WhatsApp →Or email shad@wetract.co. I reply within 24 hours.