Landing pages that earn their ad spend.
I build conversion-focused landing pages for B2C brands. Copy, design, and tracking, delivered as one piece. Mobile-first, fast, properly tested. Built by the same operator who runs the ads and the email around them.
You're probably here because…
You're sending ads to your homepage and it's not converting.
Your homepage is built to introduce your brand to anyone. Paid traffic needs a page built for one specific person, one specific offer, and one specific action. The two are different jobs. Doing both with one page is why your conversion rate sits in the low single digits.
You built your landing pages yourself and you suspect they're weak.
You used a builder, picked a template, wrote the copy in an afternoon. It works, sort of. But your bounce rate is high and your conversion rate isn't where it needs to be. You don't have the time or the skillset to fix it properly.
You have a launch or new offer coming up.
You're about to launch a new product, a new offer, a new campaign. You know that shipping it to a generic product page will waste the launch budget. You need a real landing page in two weeks, not two months.
Four reasons most landing pages underperform.
Read through this. If you recognise your pages in two or more of these, we should talk.
The page is doing too many jobs.
A landing page should have one goal. One call to action. One direction. Most pages try to introduce the brand, sell three products, capture an email, and offer a discount, all on the same scroll. The visitor can't tell what to do, so they do nothing.
The headline doesn't match the ad.
The visitor clicked an ad promising X. The landing page leads with a brand statement about Y. That break in message-match is where bounce rate spikes. The headline has one job: confirm the visitor that they landed in the right place.
The mobile experience is broken.
In 2026, 70 to 80 percent of paid traffic comes through mobile. Pages that load slowly, push the CTA below three scrolls, or break on small screens lose most visitors before they read a single word. Most landing pages I audit fail a basic mobile check.
There's no real tracking, so you can't improve.
The page is live, but you don't know which version converts better. You don't know which traffic source produces the leads. You can't run A/B tests because there's no test infrastructure. Without measurement, every change is a guess.
Three ways we can work together.
1. Landing Page Audit
One-time, fixed feeA review of an existing landing page (or up to three pages). 3 to 5 working days. You get a written report with prioritised fixes, a 60-minute walkthrough call, and a clear path forward.
What's covered
Message-match against ad creative, copy structure, mobile experience, page speed, tracking setup, conversion funnel analysis, A/B test recommendations.
Best for
Brands with live landing pages that aren't converting at the rate they should be.
2. Landing Page Build
ProjectA new landing page (or set of pages) built from scratch. Copy, design, build, tracking, integration. Hand-off includes documentation so your team can manage the page after launch. Timeline: 2 to 3 weeks per page from kickoff to live.
What's included
- Discovery session covering offer, audience, and customer journey
- Copy: headline, subheads, body, CTAs, objection handling
- Design and build, mobile-first and fast-loading
- Ad platform integration (Meta, Google) with proper UTM structure
- Klaviyo integration for email capture
- Analytics and conversion tracking setup
- A/B test infrastructure so improvements continue after hand-off
Best for
Brands launching a new product or offer, brands moving paid traffic off the homepage, or brands replacing pages that are underperforming.
3. Ongoing CRO Retainer
Monthly retainerContinuous conversion rate optimisation across your landing pages. New tests every two weeks. Winners stay. Losers get documented. The funnel improves over time instead of staying static. Minimum: 3 months. CRO needs time to produce meaningful data.
Monthly
Test planning, test execution, performance reporting, new page builds as needed, integration maintenance.
Best for
Brands spending AED 10,000+/month on ads who need their landing pages to keep improving instead of plateauing.
Recent work.
[Face Yoga Client Name]: Online Face Yoga Programme
What I built
- Dedicated landing page for the launch offer, separate from the main product page
- Headline and message structure built to match the ad creative directly
- Mobile-first design with the primary CTA visible without scrolling
- Klaviyo integration capturing leads who didn't buy on first visit
- UTM structure and pixel events configured for proper attribution
- A/B test setup so the page kept improving after launch
Is this a fit for your business?
You're probably a fit if
- You're a B2C brand running paid acquisition, or about to start
- You have a real offer that converts when traffic reaches a proper page
- You're on Shopify, Webflow, Framer, or a major page builder
- You can provide brand assets, product information, and one decision-maker for sign-off
You're probably not a fit if
- You need a full website redesign; I build landing pages, not full sites
- You need product photography or video production; I write briefs, not shoot content
- You're pre-product or pre-traction; a great page can't fix a product or offer problem
- You expect a page in 3 days; proper landing page work takes 2 to 3 weeks
Not sure where you sit? Book the discovery call. I'll tell you honestly if it's the right time and the right fit.
Note on pricing: Discussed on the discovery call, once I understand your offer, your traffic source, and what the page needs to do. I quote specifically, never generically.
Common questions.
Pricing is discussed on the discovery call. I quote specifically once I understand the scope (single page, multi-page funnel, or ongoing CRO). To filter early: I work with brands spending AED 10,000+/month on paid acquisition, or with comparable revenue from other channels.
Yes for Shopify, Webflow, Framer, Unbounce, Leadpages, and most custom React or Next.js stacks. I match the page to your stack so your team can manage it after hand-off. If your platform is unusual, ask on the call.
2 to 3 weeks for a single page from kickoff to live. Week one covers discovery, copy, and design. Week two covers build, integration, and testing. Faster is possible for simpler scopes, but rushed pages convert worse, so I don't promise speed at the cost of quality.
Anyone quoting a specific number before seeing your current setup is making it up. What I'll say honestly: most brands moving paid traffic from the homepage to a dedicated landing page see conversion rate improvements between 50 and 200 percent. Whether your improvement lands inside that range depends on how far off the current setup is.
Both. The build is a starting point. Real conversion improvement comes from testing over time. The CRO retainer is for brands serious about continuous optimisation. The project build is for brands who need the page first and will worry about ongoing testing later.
Need a landing page audit, a fresh build, or ongoing CRO?
Start with a free 30-minute call. I'll ask about your offer and your traffic. I'll tell you honestly what I think the page needs to do.
Message me on WhatsApp →Or email shad@wetract.co. I reply within 24 hours.