Email that knows what your customer just did.
Wetract builds behavioural Klaviyo flows for B2C brands: welcome, abandoned cart, post-purchase, win-back. Set up properly the first time and tied directly to revenue. One operator. Not a junior. Not an agency template.
You're probably here because…
Your email is leaving money on the table
You have a list. You send broadcasts when you remember. Email is sitting at 3 to 8% of revenue when brands in your category run 25 to 30%. Something's missing, and you know it.
You've outgrown Mailchimp
Mailchimp got you started, but segmentation is clunky and the flow logic breaks at scale. You know Klaviyo is where you should be. You don't want to migrate yourself and break something in the process.
Klaviyo is installed but barely doing anything
You signed up for Klaviyo months ago. Set up a welcome email. Maybe an abandoned cart. The dashboard is mostly empty. You're paying for the platform and using 10% of it.
Four reasons your email programme is underperforming.
Read through this. If you recognise your account in two or more of these, let's talk.
There's no real welcome flow.
Most brands have a single "thanks for subscribing" email pretending to be a flow. A real welcome sequence is 5 to 8 emails over 14 to 21 days, segmented by signup source, with separate paths for buyers and non-buyers. Done properly, the welcome flow alone is typically 15 to 20% of total email revenue.
Abandoned cart exists. Abandoned checkout and browse abandonment don't.
Abandoned cart is the obvious one. The two flows that recover the most money (abandoned checkout for higher intent, browse abandonment for broader reach) are missing from almost every account Wetract audits. Together, the three flows typically recover 6 to 12% of would-be-lost revenue.
Segmentation is by signup date, not behaviour.
Real Klaviyo segmentation runs on what people do: how recently they bought, how often, which products they viewed, which emails they opened. Most accounts segment by "signed up before April" and call it a strategy. That tells you nothing about how to talk to that customer.
Deliverability is being slowly destroyed.
You're sending to subscribers who haven't opened anything in two years. Bounce rates are climbing. Authentication (SPF, DKIM, DMARC) is half-set up. Without sunset flows and proper sender setup, your inbox placement quietly degrades month by month, and you have no idea why your open rates keep dropping.
Three ways to engage.
1. Klaviyo Audit
One-time, fixed feeA diagnostic of your existing Klaviyo account. 5 to 7 working days. You get a written report (15 to 25 pages), a prioritised list of fixes by revenue impact, and a 60-minute walkthrough call.
What's covered
Every flow, segmentation, deliverability setup, Shopify integration, Meta sync, campaign cadence, revenue attribution.
Best for
Brands already on Klaviyo who suspect they're underutilising it, or whose email revenue has plateaued.
2. Klaviyo Build or Migration
ProjectA full Klaviyo programme built from scratch, or a migration from Mailchimp, ActiveCampaign, HubSpot, or Omnisend done without losing list health or revenue. Timeline: 3 to 6 weeks depending on scope.
Build includes
- Klaviyo and Shopify integration with proper authentication (SPF, DKIM, DMARC)
- Nine core flows: Welcome, Abandoned Cart, Abandoned Checkout, Browse Abandonment, Post-Purchase, Replenishment, Review Request, Win-Back, Sunset
- Behavioural segmentation system
- Klaviyo-Meta audience sync
- Email template system for ongoing campaigns
- Reporting dashboard
Migration adds
- Audit of current ESP
- List import with consent handling
- Automation rebuild
- Sending domain warming
- Parallel-run with old ESP
- Team training
Best for
B2C brands doing 50+ orders/month who don't have a real email programme yet, or who need to escape an underpowered ESP.
3. Ongoing Management
Monthly retainerWetract runs your email programme day-to-day: campaigns, flow optimisation, deliverability monitoring, segmentation refinement. Minimum: 3 months.
Monthly
4 to 8 campaigns, ongoing flow optimisation, weekly performance reports, monthly strategy call, direct WhatsApp access.
Best for
Brands with a Klaviyo account in good shape who need a senior operator running it instead of doing it themselves.
Recent work.
Situation
Growing email list but no behavioural automation. Every send was a manual broadcast. New subscribers received the same content as 12-month customers. No segmentation. No abandoned cart, no win-back, no post-purchase flows.
What Wetract built
- Behaviour-triggered welcome sequence segmented by signup source
- Abandoned cart and browse abandonment flows
- Post-purchase activation flow timed to programme milestones
- Win-back sequence for inactive subscribers
- Segmentation by engagement profile and customer lifecycle stage
- Full deliverability authentication (SPF, DKIM, DMARC)
Verified results
Additional email programme metrics available on a discovery call. The 13.3% click rate is verified and publishable.
Book the discovery call →Is this a fit for your business?
You're probably a fit if
- You're a B2C brand with 2,000+ active subscribers or 50+ orders/month
- You're on Shopify or planning to migrate to Klaviyo
- You have established customer data, not a brand-new untested launch
- You can give proper access (Klaviyo admin, Shopify admin, DNS provider)
You're probably not a fit if
- Your list is below 1,000 subscribers; not enough signal for automation yet
- You're B2B with a long enterprise sales cycle, email works differently for you
- You want to stay on Mailchimp or HubSpot; Wetract works primarily in Klaviyo
- You're looking for an email designer; that's not this service
Not sure where you sit? Book the discovery call. I'll tell you honestly if it's the right time and the right fit.
Note on pricing: Discussed on the discovery call, once I understand your list, current setup, and what you actually need. I quote specifically, never generically.
Common questions.
Pricing is discussed on the discovery call. I quote specifically once I understand your list size and setup. To filter early: I work with B2C brands typically running 2,000+ subscribers or 50+ orders/month.
For B2C e-commerce, Klaviyo's behavioural data, predictive analytics, and Shopify integration are significantly stronger than alternatives. Mailchimp is fine for newsletters. HubSpot is built for B2B. If you're serious about email as a revenue channel, Klaviyo is the platform.
A well-run email programme contributes 20 to 30% of total e-commerce revenue. Below 10% means you're leaving money on the table. Above 30% usually means over-discounting.
Welcome and abandoned cart flows start producing revenue from day one of launch. Full impact of a complete build shows in 60 days as customers cycle through different triggers. By month 3, email becomes a stable revenue line.
Without proper planning, yes. With proper planning (authentication setup, domain warming over 30 to 45 days, parallel-run with old ESP) it usually improves. Migrations are quoted with this work included, not as an afterthought.
Want a Klaviyo audit, fresh build, or full management?
Start with a free 30-minute call. I'll ask about your list and your business. I'll tell you honestly what I think you need.
Message me on WhatsApp →Or email shad@wetract.co. I reply within 24 hours.